Our Work
Asser & Amina Put Galaxy S25 AI to the Test – Who Will Master It?
What happens when two stars take on the Galaxy S25 AI Challenge? Asser Yassin and Amina Khalil go head-to-head to see who can unlock the smartest tricks using the cutting-edge Galaxy AI features. From instant language translation to AI-powered photo and video editing, from live call assistance to intelligent search, the Galaxy S25 Series takes innovation to the next level. 🚀 Asser pushes the limits with AI-enhanced photography, effortlessly remastering images and removing distractions with a tap. ⚡ Amina goes all in with AI-powered communication, translating live conversations and crafting the perfect responses in any language. But who will come out on top? Watch as creativity meets intelligence in the ultimate AI showdown!
HOHOs Salted Caramel: Egypt vs. Masr – A Flavor That Unites!
When launching HOHOs Salted Caramel, we tapped into a cultural phenomenon that has sparked playful debate across Egypt—the "Egypt vs. Masr" syndrome. 🇪🇬 In a country where "Egypt" and "Masr" represent two sides of the same identity, the question remains: Do you vibe with the global flair of "Egypt" or the deep-rooted pride of "Masr"? But here’s the twist—it doesn’t really matter. Because at the heart of it, we’re all connected by something truly Egyptian: our love for indulgence. And that’s exactly where HOHOs Salted Caramel comes in—the perfect balance of sweet and salty, bringing both sides together. Through engaging content, playful storytelling, and a campaign that resonated with our audience’s everyday conversations, we turned a viral debate into a flavor moment everyone could agree on. 😋 Mission accomplished. 📢 Which side are you on? Try it and decide for yourself! #HOHOsEgypt #SaltedCaramel #EgyptVsMasr #NewCampaign #MissionAccomplished
Lipton 2024 Ramadan Campaign
Ramadan is a month of warmth, connection, and endless conversations—from family debates over kunafa vs. basbousa to late-night suhoor confessions and secrets. But in the middle of all the chatter, one thing holds it all together: a perfectly brewed cup of Lipton tea. Starring the ever-charming Nour El Nabawy, Lipton Egypt’s Ramadan 2024 campaign didn’t just capture moments—it stirred emotions, creating a cinematic experience filled with drama, nostalgia, and humor. Whether it’s settling heated family discussions or reminiscing over sweet Ramadan memories, Lipton became the ultimate conversation starter. With stunning visuals, an irresistible Ramadan aesthetic, and an engaging digital strategy, the campaign took over social media, making Lipton the talk of every Ramadan gathering. It wasn’t just a tea ad; it was a celebration of togetherness, wrapped in storytelling as rich as your favorite Ramadan desserts. The impact? A Bronze win at the MENA 2024 EFFIEs in Beverages & Social Media, proving that when the conversation flows, Lipton perfects the moment. ✨ رمضان كلامه كتير.. ليبتون بيظبط الكلام ✨
Maybelline New York Sunkisser & Yasmeen Al Abd : Bringing Summer to Winter
For the Sunkisser launch, we went beyond just content—we built a movement. Teaming up with Yasmeen Al Abd and a squad of beauty advocates, we created vertical-first videos that were playful, fast-paced, and trend-driven. Through snappy transitions and effortless swipes, the content showcased Sunkisser’s lightweight, buildable glow in a way that felt fresh, relatable, and scroll-stopping. But we didn’t stop there. We brought summer to winter with an exclusive, beach-themed party in the heart of Cairo—flipping January’s cold into a golden glow moment. Surrounded by our top beauty influencers, creators, and tastemakers, the event wasn’t just a launch; it was an escape to a sun-kissed reality, proving that with Sunkisser, no vacay is needed! ☀️🔥✨
Lipton Green Tea - Clash of the Greens
With "Clash of the Green", we redefined how long-form content can drive engagement, using storytelling and influencer dynamics to create an entertaining showdown. Instead of a typical product-led narrative, we brought together influencers with contrasting perspectives, each passionately arguing their stance in a clash of wit, energy, and creativity. The campaign unfolded as a high-energy debate where personalities, not just product features, took center stage—making the content engaging, shareable, and culturally relevant. 🚀 Impact & Achievements: 🏆 Highest Brand Lift Study Score Across MENA Region on TikTok 🥉 MENA Smarties’24 Bronze Award Winner for Influencer Marketing 📌 MENA Effies’23 Shortlist for Influencer Marketing By transforming a simple discussion into a must-watch clash, Lipton Green Tea became more than just a beverage—it became a talking point.
Elvive Hyaluron – Spot the Difference
When consumers confused Hyaluron Moisture with Hyaluron Pure, we turned the mix-up into a moment. Same name, different needs. To bring this to life, we featured sibling influencers—lookalikes with opposite personalities and different hair types. One needed intense moisture for dry hair, the other lightweight freshness for oily hair—each choosing the perfect Elvive Hyaluron match. With a fun, relatable twist, we made it crystal clear: Same Same, But Different. 💜💙
Lipton Ramadan 2023: A Data-Driven Success Story
Faced with budget constraints, Lipton’s Ramadan 2023 campaign took an unconventional route—ditching a big production film in favor of hyper-personalized, real-time marketing. Instead of one grand narrative, we focused on the small yet powerful moments that define Ramadan, making Lipton an integral part of the occasion. The campaign revolved around three key moments when people naturally gathered: After Iftar – showcasing every dessert enjoyed post-meal. Suhoor – integrating every dish typically eaten before fasting. Prime-time drama – aligning with every trending series of the season. Through real-time marketing and AI-powered personalization, we ensured Lipton was present in the most relevant moments, making the brand a seamless part of Ramadan traditions. This data-driven approach not only strengthened Lipton’s cultural relevance but also delivered award-winning results. 🏆 MENA SMARTIES’23 Gold Winner for Real-Time Marketing Lipton won the Ramadan occasion by proving that meaningful connections trump production budgets, making every sip of tea a moment worth savoring.
Knorr Noodles - Mum’s Surprise Recommendation
In a world where kids expect their mums to say "no" to noodles, we flipped the script! Knorr Noodles took on the myth that mothers never recommend noodles for their children—turning it into a hilarious, unexpected moment that got everyone talking. Through a fun, lighthearted setup, we captured the shock and disbelief on kids’ faces as their own mums enthusiastically offered them Knorr Noodles. The reason? No preservatives, all-natural ingredients, and a taste that kids love! 👩👧👦 Mum-approved, Kid-surprised! With witty dialogues and playful storytelling, the campaign resonated with both parents and children, reinforcing Knorr Noodles as a smart, wholesome choice. By challenging perceptions in an engaging way, Knorr Noodles successfully became the unexpected hero—a noodle brand that mums recommend with confidence!
Flora: Capturing the Art of Food
Every dish tells a story, and our food photography brings it to life. Through rich textures, vibrant colors, and mouthwatering details, we craft visuals that celebrate the beauty of every ingredient. From golden, crispy kunafa to creamy pasta and aromatic biryani, our images showcase the essence of indulgence, inviting you to taste with your eyes first. At Flora, we don’t just capture food—we capture the feeling of every delicio
Trending, Budget-Friendly, and Vertical-First!
Bringing you viral TikTok recipes with a budget-friendly twist, all shot in-house and vertical-first for the ultimate TikTok experience!. Using Al Arabi Frying Oil, we recreate the hottest food trends with crunchy, golden perfection—because the best frying oil makes the best bites!
Flora Ramadan Recipes – What KSA Craves, Made with Plant-Based Butter
For Ramadan, we let search trends lead the menu. By analyzing Google search volumes in KSA, we created a collection of appetizing recipes that people were actively looking for—made even better with Flora’s plant-based butter. From iftar must-haves to suhoor favorites, each dish was crafted to be delicious, easy to recreate, and perfect for Ramadan tables in KSA—bringing the rich taste of butter, 100% plant-based. Because the best recipes are the ones people already crave.
Flora: Rethinking Butter in KSA
In KSA, dairy has always been the default choice. But what if we told you that butter can be just as rich, just as smooth, and just as reliable—without the cow? At Flora, we set out to challenge perceptions and show that plant-based butter isn’t just an alternative—it’s an upgrade. To do that, we looked at the voices that matter most. The ones who set the standards in taste, health, and performance. If they could make the switch, anyone could. That’s why we featured four key figures: The Health Enthusiast – Prioritizing better ingredients. The Caring Mum – Choosing what’s best for her family. The Experienced Chef – Demanding high performance in the kitchen. The Skilled Baker – Seeking perfect results in every bake. By winning them over, we’re proving a simple truth: dairy isn’t a must—but great butter is. Now, it’s your turn. Skip the cow, keep the taste. Choose Flora.