Our Work
Asser & Amina Put Galaxy S25 AI to the Test – Who Will Master It?
What happens when two stars take on the Galaxy S25 AI Challenge? Asser Yassin and Amina Khalil go head-to-head to see who can unlock the smartest tricks using the cutting-edge Galaxy AI features. From instant language translation to AI-powered photo and video editing, from live call assistance to intelligent search, the Galaxy S25 Series takes innovation to the next level. 🚀 Asser pushes the limits with AI-enhanced photography, effortlessly remastering images and removing distractions with a tap. ⚡ Amina goes all in with AI-powered communication, translating live conversations and crafting the perfect responses in any language. But who will come out on top? Watch as creativity meets intelligence in the ultimate AI showdown!
HOHOs Salted Caramel: Egypt vs. Masr – A Flavor That Unites!
When launching HOHOs Salted Caramel, we tapped into a cultural phenomenon that has sparked playful debate across Egypt—the "Egypt vs. Masr" syndrome. 🇪🇬 In a country where "Egypt" and "Masr" represent two sides of the same identity, the question remains: Do you vibe with the global flair of "Egypt" or the deep-rooted pride of "Masr"? But here’s the twist—it doesn’t really matter. Because at the heart of it, we’re all connected by something truly Egyptian: our love for indulgence. And that’s exactly where HOHOs Salted Caramel comes in—the perfect balance of sweet and salty, bringing both sides together. Through engaging content, playful storytelling, and a campaign that resonated with our audience’s everyday conversations, we turned a viral debate into a flavor moment everyone could agree on. 😋 Mission accomplished. 📢 Which side are you on? Try it and decide for yourself! #HOHOsEgypt #SaltedCaramel #EgyptVsMasr #NewCampaign #MissionAccomplished
Lipton 2024 Ramadan Campaign
Ramadan is a month of warmth, connection, and endless conversations—from family debates over kunafa vs. basbousa to late-night suhoor confessions and secrets. But in the middle of all the chatter, one thing holds it all together: a perfectly brewed cup of Lipton tea. Starring the ever-charming Nour El Nabawy, Lipton Egypt’s Ramadan 2024 campaign didn’t just capture moments—it stirred emotions, creating a cinematic experience filled with drama, nostalgia, and humor. Whether it’s settling heated family discussions or reminiscing over sweet Ramadan memories, Lipton became the ultimate conversation starter. With stunning visuals, an irresistible Ramadan aesthetic, and an engaging digital strategy, the campaign took over social media, making Lipton the talk of every Ramadan gathering. It wasn’t just a tea ad; it was a celebration of togetherness, wrapped in storytelling as rich as your favorite Ramadan desserts. The impact? A Bronze win at the MENA 2024 EFFIEs in Beverages & Social Media, proving that when the conversation flows, Lipton perfects the moment. ✨ رمضان كلامه كتير.. ليبتون بيظبط الكلام ✨
Maybelline New York Sunkisser & Yasmeen Al Abd : Bringing Summer to Winter
For the Sunkisser launch, we went beyond just content—we built a movement. Teaming up with Yasmeen Al Abd and a squad of beauty advocates, we created vertical-first videos that were playful, fast-paced, and trend-driven. Through snappy transitions and effortless swipes, the content showcased Sunkisser’s lightweight, buildable glow in a way that felt fresh, relatable, and scroll-stopping. But we didn’t stop there. We brought summer to winter with an exclusive, beach-themed party in the heart of Cairo—flipping January’s cold into a golden glow moment. Surrounded by our top beauty influencers, creators, and tastemakers, the event wasn’t just a launch; it was an escape to a sun-kissed reality, proving that with Sunkisser, no vacay is needed! ☀️🔥✨
Lipton Green Tea - Clash of the Greens
With "Clash of the Green", we redefined how long-form content can drive engagement, using storytelling and influencer dynamics to create an entertaining showdown. Instead of a typical product-led narrative, we brought together influencers with contrasting perspectives, each passionately arguing their stance in a clash of wit, energy, and creativity. The campaign unfolded as a high-energy debate where personalities, not just product features, took center stage—making the content engaging, shareable, and culturally relevant. 🚀 Impact & Achievements: 🏆 Highest Brand Lift Study Score Across MENA Region on TikTok 🥉 MENA Smarties’24 Bronze Award Winner for Influencer Marketing 📌 MENA Effies’23 Shortlist for Influencer Marketing By transforming a simple discussion into a must-watch clash, Lipton Green Tea became more than just a beverage—it became a talking point.