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Privacy Notice

Last Updated: February, 2025

Aurora Advertising Agency (“Aurora,” “we,” “us,” or “our”) is committed to protecting your privacy and ensuring transparency about how we collect, use, store, and share your personal data. This Privacy Notice explains how we handle your information when you interact with our website, services, and communications.

This Privacy Notice applies to visitors, clients, partners, and job applicants engaging with Aurora in KSA, Egypt, and globally, in compliance with:
  • General Data Protection Regulation (GDPR) (EU & UK)
  • KSA Personal Data Protection Law (PDPL)
  • Egyptian Data Protection Law No. 151 of 2020

Information We Collect

We may collect and process the following types of personal data:

  • Information You Provide Directly
    1. Contact Information: Name, email address, phone number, company name, job title.
    2. Business Inquiries: Messages and details shared when you request services or contact us.
    3. Job Applications: CVs, employment history, and any other details submitted during recruitment.
  • Information Collected Automatically

    When you visit our website or interact with our content, we may automatically collect:

    1. Technical Data: IP address, browser type, device information, and referring pages.
    2. Usage Data: Pages visited, time spent, interactions, and preferences.
    3. Cookies & Tracking Technologies: We use cookies, pixels, and analytics tools (e.g., Google Analytics) to enhance user experience.
  • Information from Third Parties
    1. Social Media & Advertising Platforms: If you engage with our ads or pages on platforms like Instagram, LinkedIn, and TikTok, they may share anonymized or aggregated data with us.
    2. Client & Partner Data: If you are a client or vendor, we may collect necessary business-related data to provide services.

How We Use Your Information

We process your personal data for the following purposes:

  • Service Delivery: To respond to inquiries, manage client relationships, and fulfill contracts.
  • Marketing & Communication: To send updates, newsletters, and promotional messages (with your consent).
  • Recruitment & Hiring: To evaluate job applications and communicate with applicants.
  • Website Analytics & Performance: To improve site functionality and measure effectiveness.
  • Legal Compliance & Security: To comply with legal obligations, enforce our terms, and protect against fraud or threats.

Legal Basis for Processing (Under GDPR & PDPL)

Depending on your location, we rely on the following legal bases:

  • Consent: When you opt in to receive marketing communications.
  • Contractual Necessity: When we process your data to fulfill a contract.
  • Legal Obligation: When processing is required by applicable laws (e.g., tax, compliance, security).
  • Legitimate Interests: When we use data to improve services, prevent fraud, or conduct business analysis, ensuring it does not override your rights.

How We Share Your Information

We do not sell or rent your personal data. However, we may share information with:

  • Service Providers: Third-party vendors (e.g., cloud storage, marketing platforms, analytics tools) to support our operations.
  • Legal Authorities: When required by law or for compliance purposes.
  • Business Transfers: If Aurora undergoes a merger, acquisition, or sale of assets, your data may be transferred as part of the business transaction.

International Data Transfers

If you are located outside of KSA or Egypt, your data may be transferred and stored in countries with different data protection laws. We ensure appropriate safeguards are in place, such as:

  • GDPR-compliant contracts (Standard Contractual Clauses) for transfers to the EU.
  • PDPL compliance measures for data processing in KSA.

Data Retention & Security

  • We retain your data only for as long as necessary for the purposes stated in this policy, unless required by law to retain it longer.
  • We implement industry-standard security measures to protect against unauthorized access, data breaches, and cyber threats.
  • In case of a data breach, we will notify affected users in accordance with applicable laws.

Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

  • Access & Request Your Data: Obtain a copy of your personal data.
  • Correct or Update Information: Ensure the data we hold is accurate.
  • Withdraw Consent: Opt out of marketing communications.
  • Request Deletion (“Right to be Forgotten”): In certain cases, request data deletion.
  • Restrict Processing: Limit how we use your data.

To exercise these rights, contact us at [Info@aurora-comms.com]. We will respond within legal timeframes (e.g., within 30 days under GDPR).

Cookies & Tracking Technologies

We use cookies to:

  • Enhance website performance and user experience.
  • Provide relevant ads and measure marketing effectiveness.
  • Conduct analytics (via Google Analytics, Meta Pixel, etc.).

You can manage cookie preferences via your browser settings or cookie consent banner on our website.

Third-Party Links

Our website may contain links to external sites (e.g., social media, partner websites). We are not responsible for their privacy practices. Please review their policies before sharing personal data.

Updates to This Privacy Notice

We may update this Privacy Notice periodically. Any changes will be posted on this page with the updated date. If significant changes occur, we may notify users via email or website announcements.

Contact Us

For questions about this Privacy Notice or your data rights, contact us at:

Aurora Advertising Agency

Info@aurora-comms.com